Karim Adduchi is an illustrator and fashion designer who grew up in the mountains of Imzouren, Morocco. He moved to Spain and completed an art education at the University of Barcelona. And then moved to Amsterdam to further his education. Following an urge to express through fashion, he decided to showcase his personal story and his heritage in a transparent way. After showing his first collection , he received much attention from the press, and his story became an example of self-expression and globalization. A year later he was asked to open Amsterdam Fashion Week.

The success of his show led him to have another in tribute to the Syrian refugees, and to give them the same opportunity of creative expression. That same year Forbes Europe and Forbes Middle East included him in their 30 under 30 list, as one of the most influential designers to watch. He was also honoured with the Amsterdam Culture Business Award as a Moroccan designer in Europe showcasing the bridges between Arab and Western cultures, his fashion was bringing a new approach that had never seen before. That success trickled into him being asked to join the official program of Paris Fashion Week AW 19/20 with his first ever Ready-To-Wear collection. The collection, titled “Maktub” tells the story of destiny using Moroccan fabrics, embroideries, prints and designs. The story of Karim Adduchi and his designs is not just his anymore, it belongs to everyone searching for a way of drowning out the silence of languages and cultures that do not understand them.