Mata ni Pachedi is also called the Kalamkari of Gujarat thanks to its resemblance to the art of Kalamkari from South India and the same method of painting, namely using a pen (kalam) made out of bamboo.
Mata ni pachedi means ‘behind the mother goddess’ and is a cloth that constitutes a temple of the goddess. The story goes that when the nomadic Vaghari community from Gujarat who worship Mata, were not allowed to enter temples, they instead created their own places of worship with illustrations of the Mother Goddess (Mata) on pieces of cloth.